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  <title>gtm · Mike Nicklas</title>
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  <updated>2026-10-31T15:58:52.293Z</updated>
  <author><name>Mike Nicklas</name></author>
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  <entry>
    <title>What a GTM engineer actually does</title>
    <id>tag:psthavn.com,2026:mike-nicklas/4570CH2C</id>
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    <published>2026-09-14T00:00:00Z</published>
    <updated>2026-10-31T15:58:52.293Z</updated>
    <category term="gtm"/>
    <category term="growth"/>
    <summary>Half software engineer, half growth operator. I build the systems that connect product, data and sales so the pipeline doesn’t depend on spreadsheets and heroics. Most of my con...</summary>
    <content type="html">&lt;p&gt;Half software engineer, half growth operator. I build the systems that connect product, data and sales so the pipeline doesn’t depend on spreadsheets and heroics.&lt;/p&gt;
&lt;p&gt;Most of my consulting work starts with one question: where is the handoff breaking?&lt;/p&gt;</content>
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